Tea.se Packaging and Logo Brand & Identity Development
Tea.se: Exotic and fun tea flavors to excite and titillate your senses.
Green Envy: A combination of green tea leaves with refreshing peppermint and spearmint flavor.
White Passion: White tea leaves with passion fruit flavor added to create a sweet tropical twist
Black Spice: Black tea leaves rolled with cinnamon spice and cloves.
The Process
My task was to develop a brand & create packaging for a product housed in 2in tins. I wanted to create a image that was fun, energetic and a little sexy. The challenge was to take a product as simple a tea leaves and transform it into a unique and high-end product. Each flavor has it’s own personality and vibrant color palette. I also wanted the consumer to be compelled to continue using the tins even after all the tea is gone.
Purchase Repetory Theatre Poster Series
Show Poster Designs created for the Repetory Theatre at the Conservatory of Theatre Arts & Film @ Purchase College
The Process
The task given to me was to create a visual identity for each of the shows in the series. The real challenge was to create a poster design that would convey the essence of what each show was about as well as appeal to an audience of 18-25 year old college students. The final graphic style I created was achieved through creative & colorful design brainstorming, market research (talking to students who both attend & don’t attend on campus activities, finding out why they choose certain events over others and what visually appeals to them) & product research (reading all the plays, researching advertising and posters of similar shows, etc). The final poster designed exceeded expectation and helped to increase ticket sales for each show that season.
Walk The Line Movie Poster
Theatrical Poster Design Entry for the Hollywood Reporter Key Arts Awards.
WithTV Identity & Branding proposal
WithTV: Television of, for and by people with disabilities.
Logo design, Branding Mark, Style Guide and Usage.
The logo represents the coming together of people, with as well as without disabilities, who make the network possible. The mark represents the word ‘with’ in braille and also highlights the that one fifth of the population has a disability
American Circus Arts Center Logo & Identity Development
Logo & brand design & development for the American Circus Arts Center.
Rival Sons Promo Fliers and Tour Graphics
Miscellaneous print and web fliers created for Rival Sons promotion
Twilight Of The Idol Album Layout
Two panel CD layout & inlay created for Twilight Of The Idol’s ‘Modesty’ album.
New York Circus Arts Brand & Identity Development
New York Circus Arts Logo re-design and the creation of a series of Marks and Color branding. Logo usage on business card and Letterhead.
New York Circus Arts Center Promotional Brochure
Promotional Brochure designed for the New York Circus Arts Center. Design applies the strong usage of the company’s color branding and striking imagery.
Meridian Design Promotional Brochure
One of two Promotional Brochure designs created for Meridian Design Associates, Architects P.C.
Order of Ennead album art and logo design
Cover Art & CD Layout design for Order Of Ennead’s self titled album.
Logo design re-haul resulted in the creation of 2 band logos used interchangeably in album art and promotional materials
Home & Away: An Evening of New Writing
Promotional postcards designed for the Purchase College Conservatory of Theatre Arts & Film Senior Writing showcase.
Globalization & Human Rights Lecture Series Fliers
Promotional Fliers created for Globalization and Human Rights Lecture Series. Set of 8. Black and White specific for low cost duplication. Over all template designed to make information easy to edit.
Recruitment Magazine Ads
Magazine Advertisements created for the School of the Arts, Conservatory of Theatre Arts & Film at Purchase College.
Purchase College Acting Showcase Programs and Mailers
Promotional Mailers and Show Programs designed for the 2006 & 2007 Actors showcase at The Conservatory of Theatre Arts and Film, Purchase College